Magic Within

This is the part where most brands get quiet. We're not most brands — here's exactly what goes in every can, and why it belongs there.

  • ugly preservatives
  • artificial flavours
  • shady sweeteners
  • artificial caffeine
  • basic vitamins
  • no other benefits
  • common flavours
  • prebiotic fibre
  • no preservatives
  • natural flavours
  • good sweeteners
  • natural caffeine
  • full of vitamins and minerals
  • unexpected flavors

ugly preservatives

artificial flavours

shady sweeteners

artificial caffeine

basic vitamins

no other benefits

common flavours

prebiotic fibre

no preservatives

natural flavours

good sweeteners

natural caffeine

full of vitamins and minerals

unexpected flavors